Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/31074| Author(s): | Lopes, R. Loureiro, S. M. C. |
| Editor: | Marc Fetscherin |
| Date: | 2015 |
| Title: | When relationships go wrong: insights from previous studies |
| Book title/volume: | Proceeding of the 4th International Consumer-brand relationship |
| Reference: | Lopes, R., & Loureiro, S.M.C. (2015). When relationships go wrong: insights from previous studies. Em M. Fetscherin (Eds.) Proceeding of the 4th International Consumer-brand relationship. CBRA; Porto Business School. http://hdl.handle.net/10071/31074 |
| ISSN: | 0000-0000 |
| Keywords: | Negative relationships Brand avoidance Anti-consumption Brand hate Systematic literature review |
| Abstract: | This research provides a first systematic literature review on negative consumerbrand relationships (NCBR) issues in order to capture the main terms and factors employed in several previous studies. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceObject_25935.pdf | 449,95 kB | Adobe PDF | View/Open |
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