Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/29128| Author(s): | Bilro, R. G. Custódio, C. M. |
| Editor: | Kerrigan, F. |
| Date: | 2023 |
| Title: | The impact of voice assistants on consumer intention to use self-driving cars |
| Book title/volume: | Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions |
| Pages: | 121 - 122 |
| Event title: | Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions |
| Reference: | Bilro, R. G., & Custódio, C. M. (2023). The impact of voice assistants on consumer intention to use self-driving cars. In F. Kerrigan (Eds.), Proceedings of Academy of Marketing 2023 Annual Conference and Doctoral Colloquium: From Revolution to Revolutions (pp. 121-122). Academy of Marketing. https://academyofmarketing.org/wp-content/uploads/2023/07/Updated-Proceedings-Book.pdf |
| ISBN: | 978-1-3999-58042 |
| Abstract: | This study examines the influence of voice assistants’ attributes on consumer intention to use self- driving cars and WOM intentions. Results indicate that a positive attitude toward voice assistant attributes positively impacts the intention to use self-driving cars. The study suggests that integrating voice assistants in self-driving cars can increase consumer adoption. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceobject_96633.pdf | 161,47 kB | Adobe PDF | View/Open |
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