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http://hdl.handle.net/10071/25874| Author(s): | Cayolla, R. Loureiro, S. |
| Editor: | Rod Brodie |
| Date: | 2013 |
| Title: | Consequences of being deeply in love: The fan-football club relationship |
| Book title/volume: | ANZMAC 2013 Conference Proceedings |
| Event title: | Australia and New Zealand Marketing Academy Conference 2013 |
| Reference: | Cayolla, R., & Loureiro, S.(2015).Consequences of being deeply in love: The fan-football club relationship. Em Rod Brodie (Ed.), ANZMAC 2013 Conference Proceedings.University of Auckland. http://hdl.handle.net/10071/25874 |
| ISBN: | 978-0-646-56330-5 |
| Keywords: | Football (soccer) Fan Personal Happiness Life planning Risks track Events & Tourism Sports marketing |
| Abstract: | The aim of this research is to explore the consequences of being in love and committed to a football (soccer) club and a team for the fans. Data was collected through 28 in-depth interviews. In the qualitative data collection for this work first we realize 97 telephone interviews and then we made 28 in-depth interviews. In this paper we present the findings of the 28 in-depth interviews concerning the consequences of being deeply in love with the football club. Respondents were between 22 and 70 years of age and engaged in a range of different jobs and functions. The interviews were recorded and transcribed and the NVIVO software was employed to help in content data analysis. The findings reveal six major themes: personal, financial, family, life planning, job and friends. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Size | Format | |
|---|---|---|---|
| conferenceobject_25936.pdf | 26,34 kB | Adobe PDF | View/Open |
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