Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/21587| Author(s): | Nugraha, Ferryan |
| Advisor: | Silva, Rui Vinhas da |
| Date: | 28-Jul-2020 |
| Title: | Youtube and purchase intention: a study on the influence of Youtube video on consumers' purchase intentions among millenials in Indonesia |
| Reference: | Nugraha, F. (2020). Youtube and purchase intention: A study on the influence of Youtube video on consumers' purchase intentions among millenials in Indonesia [Dissertação de mestrado, Iscte - Instituto Universitário de Lisboa]. Repositório Iscte. http://hdl.handle.net/10071/21587 |
| Keywords: | Comportamento do consumidor Intenção de compra Boca a boca eletrônica Geração do milênio Youtube |
| Degree: | Mestrado em Gestão |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | T&D-DM - Dissertações de mestrado |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| master_ferryan_nugraha.pdf Restricted Access | 2,24 MB | Adobe PDF | View/Open Request a copy |
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