Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/16356| Author(s): | Loureiro, S. M. C. Kaufmann, H. R. |
| Date: | 2017 |
| Title: | Love and respect in the soccer industry |
| Pages: | 2200-2205 |
| ISSN: | 2547-8516 |
| ISBN: | 978-9963-711-56-7 |
| Keywords: | Brand love Brand performance Brand heritage Corporate reputation Brand trust and Brand co-creation |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| second-flove-and-rspect-in-soccer-context-extended-abstract 2017.pdf | Pós-print | 459,46 kB | Adobe PDF | View/Open |
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