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http://hdl.handle.net/10071/1418| Author(s): | Trigo, Virgínia |
| Date: | 20-Apr-2009 |
| Title: | Understanding and learning from china |
| Volume: | XI |
| Number: | 3 |
| Pages: | 113-124 |
| ISSN: | 0873-7444 |
| Keywords: | Asiânia's inauguration Chinese culture and foreign multinationals The case of Xian-Janssen |
| Abstract: | The inauguration of a new research centre at ISCTE Business School: the Centre of Asian Studies - Asiânia. On Asiânia; on the day's events and on foreign multinationals in China - the case of Xian-Janssen. The making of a successful joint venture in China. On problems of brand transfer in China. Understanding the Chinese culture and working together. On distribution systems in China. |
| Peerreviewed: | Sim |
| Access type: | Open Access |
| Appears in Collections: | BRU-RN - Artigos em revistas científicas nacionais com arbitragem científica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Trigo,V;UnderstandingandLearningfromChina...;EGG;VolXI;N.º3;ISCTE;Lisboa;Dez2006.pdf | 2,89 MB | Adobe PDF | View/Open |
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