Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/12155| Author(s): | Bilro, R. G. Loureiro, S. M. C. |
| Date: | 2016 |
| Title: | Framework for success of online brand management: a systematic literature review |
| Volume: | 12 |
| Number: | 2-3 |
| Pages: | 300 - 317 |
| ISSN: | 1746-0573 |
| DOI (Digital Object Identifier): | 10.1504/WREMSD.2016.074968 |
| Keywords: | Consumer satisfaction Trust Online loyalty Online brand Online brand management |
| Abstract: | The aim of this study is to identify and analyse the main constructs and relations highlighted in previous studies to manage online brands for internet companies and propose a framework for online brand management. In order to achieve such aim, an extensive and systematic literature review was developed employing several quality criteria of the literature review, such as: time range, scope of the study and journal quality list. In this vein, eighteen core articles were extracted and deeply analysed. Based on these articles a conceptual framework on online brand management is proposed |
| Peerreviewed: | yes |
| Access type: | Embargoed Access |
| Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| A_framework_R_Bilro_SMCL_2015_2016.pdf Restricted Access | Outro | 162,96 kB | Adobe PDF | View/Open Request a copy |
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