Tribal marketing in sports

Dionísio, J.; Leal, M.; Silva, R.

Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/8621

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DC Field	Value	Language
dc.contributor.author	Dionísio, J.	-
dc.contributor.author	Leal, M.	-
dc.contributor.author	Silva, R.	-
dc.date.accessioned	2015-03-18T18:38:58Z	-
dc.date.available	2015-03-18T18:38:58Z	-
dc.date.issued	2014	-
dc.identifier.uri	https://ciencia.iscte-iul.pt/public/pub/id/21088	-
dc.identifier.uri	http://hdl.handle.net/10071/8621	-
dc.description.abstract	Brands that sponsor sports or sports clubs are not always capable of effectively getting close to the fans, and their hearts and wallets. Fan passion does not necessarily therefore transfer over to the brands that endorse a particular club or indeed a sport. The current research seeks to understand how soccer and surf fans see brand sponsorships and their legitimacy and wider acceptability.	por
dc.language.iso	eng	por
dc.publisher	Asociación Española de Deportes Colectivos, ASESDECO	por
dc.rights	embargoedAccess	por
dc.subject	Fandom	por
dc.subject	Tribalism	por
dc.subject	Sports marketing	por
dc.subject	Post-modernism	por
dc.title	Tribal marketing in sports	por
dc.type	article	en_US
dc.pagination	17-27	por
dc.publicationstatus	Publicado	por
dc.peerreviewed	Sim	por
dc.relation.publisherversion	http://www.asesdeco.com/images/pdfs/19Dionisio.pdf	por
dc.journal	Revista Internacional de Deportes Colectivos	por
dc.distribution	Internacional	por
dc.number	19	por
degois.publication.firstPage	17	por
degois.publication.lastPage	27	por
degois.publication.issue	19	por
degois.publication.title	Revista Internacional de Deportes Colectivos	por
dc.date.updated	2015-03-18T18:18:16Z	-
Appears in Collections:	BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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