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http://hdl.handle.net/10071/25560| Author(s): | Bilro, R. Loureiro, S. |
| Editor: | Demetris Drontis, Yaakov Weber and Shlomo Tarba |
| Date: | 1-Jan-2014 |
| Title: | Create, build and manage online brands for internet companies |
| Pages: | 2030 - 2033 |
| Event title: | The Future of Entrepreneurship |
| ISBN: | 978-9963-711-27-7 |
| Keywords: | Internet marketing Online marketing Digital marketing Online brands Internet companies Online environment Online brand quality perception |
| Abstract: | Research Aims The primary objective of this ongoing research is to identify the main assets that create brand success for internet-only companies. Based on an extensive and systematic literature review, this study seeks to identify the constructs who drive online brands for a successful life. Eighteen articles were identified and from those some preliminary reflections were taken. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| conferenceobject_30639.pdf | Versão Submetida | 132,92 kB | Adobe PDF | View/Open |
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