1. Repositório do Iscte – Instituto Universitário de Lisboa
  2. Escola de Gestão
  3. BRU - Business Research Unit (UNIDE)
  4. BRU-CRI - Comunicações a conferências internacionais
Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/25277
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dc.contributor.authorLoureiro, S.-
dc.contributor.authorCosta, I.-
dc.contributor.authorPanchapakesan, P.-
dc.contributor.editorChristos Sarmaniotis, Gillian Wright-
dc.date.accessioned2022-05-06T10:18:11Z-
dc.date.available2022-05-06T10:18:11Z-
dc.date.issued2016-
dc.identifier.isbn978-960-287-153-9-
dc.identifier.urihttp://hdl.handle.net/10071/25277-
dc.description.abstractThe aim of this study is to explore the effect of social context on passion for fashion and the exhibitionist tendency. The study was conducted in two phases, the first one being exploratory (n=109), followed by a quantitative phase (n=425). The findings reveal that the social influence is very important in enhancing the desire to use fashion products. Further, the exhibitionist tendency acts as a mediator between passionate desire for fashion products and word-of-mouth.eng
dc.language.isoeng-
dc.publisherICCMI-
dc.relationUID/GES/00315/2013-
dc.rightsopenAccess-
dc.subjectSocial influenceeng
dc.subjectExhibitionisteng
dc.subjectPassionate desireeng
dc.subjectWord-of-moutheng
dc.subjectFashioneng
dc.titleIt is all about exhibitionism!: The fashion passionate desire of e-buyerseng
dc.typeconferenceObject-
dc.event.title4th International Conference on Contemporary Marketing Issues-
dc.event.typeConferênciapt
dc.event.locationHeraklioneng
dc.event.date2016-
dc.peerreviewedyes-
dc.journalProceedings of the ICCMI 2016 - 4th International Conference on Contemporary Marketing Issues-
degois.publication.locationHeraklioneng
degois.publication.titleIt is all about exhibitionism!: The fashion passionate desire of e-buyerseng
dc.date.updated2022-05-06T11:16:01Z-
dc.description.versioninfo:eu-repo/semantics/acceptedVersion-
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-31400-
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

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