http://hdl.handle.net/10071/5835 2026-03-30T05:23:29Z 2026-03-30T05:23:29Z Nunes, A. C. Pereira, Â. Saraiva, M. Canas, J. M. Lopes da Costa, R. http://hdl.handle.net/10071/36741 2026-03-27T15:08:24Z 2026-01-01T00:00:00Z

Título próprio: The impact of sustainable marketing on firm performance: A bibliometric analysis Autoria: Nunes, A. C.; Pereira, Â.; Saraiva, M.; Canas, J. M.; Lopes da Costa, R. Resumo: Purpose This study synthesizes the fragmented literature on the impact of sustainable marketing on firm performance. Despite growing corporate interest, research findings remain contradictory. This paper aims to map the evolution of the field, identify key mediating factors, and propose a novel conceptual framework for understanding how sustainable marketing initiatives can drive business success. Methodology A bibliometric analysis was conducted on a final sample of 55 documents indexed in the Scopus database from 2013 to 2023. The study utilized VOSviewer to map keyword co-occurrences, identifying four central thematic clusters: sustainability, sustainable development, marketing strategy, and green marketing and supply chain management. Findings Results indicate that sustainable marketing generally has a positive long-term impact on performance. However, this relationship is not direct; it is mediated by factors such as green reputation, consumer trust, innovation, and marketing communication capabilities, while being hindered by barriers like greenwashing and implementation costs. Success requires an integrated approach that adapts to regional contexts and consumer environmental awareness. Practical and Research Implications The study proposes a novel conceptual framework that organizes variables into a logical structure linking strategic antecedents, mediating mechanisms, and multi-dimensional outcomes. Practical recommendations include integrating sustainable marketing into traditional strategies, investing in green supply chain management, and ensuring transparency. The research highlights the need for adaptive approaches and suggests future studies incorporate additional databases and empirical testing. Originality/Value This study provides the first bibliometric analysis to synthesize the relationship between sustainable marketing and firm performance into a structured conceptual framework. It integrates fragmented findings from 2013–2023 into a coherent body of knowledge, enriching theoretical understanding by linking results to the Resource-Based View (RBV) and Stakeholder Theory. It offers a new theoretical lens for the field and translates academic findings into practical managerial insights.

2026-01-01T00:00:00Z Morgado, D. Pereira, L. F. Dias, Á. L. Crespo de Carvalho, J. http://hdl.handle.net/10071/35866 2026-01-08T15:49:08Z 2026-01-01T00:00:00Z

Título próprio: Adaptive resilience in freight: Problem-solving strategies for the unexpected Autoria: Morgado, D.; Pereira, L. F.; Dias, Á. L.; Crespo de Carvalho, J. Resumo: This study examines how Portuguese freight transport managers address operational disruptions, including delays, vehicle breakdowns, and fluctuating demand. Through eighteen semi-structured interviews with certified managers, the research identifies key challenges and managerial responses. Common disruptions cited were scheduling delays (16 participants), breakdowns (13), and last-minute client requests (10). Managers predominantly relied on adaptive, experience-based strategies - such as real-time rerouting, maintaining backup vehicles, and proactive Client Relationship Management to manage expectations and maintain service quality. Five core problem-solving competencies emerged: adaptability (90%), crisis management (65%), client relationship management (60%), resilience (50%), and strategic planning (45%). While these strengths were notable, the study found limited application of collaborative problem-solving (CoPS) and minimal integration of sustainability practices. Managers cited high costs and insufficient policy support as primary barriers to adopting greener strategies. Technological use was largely limited to basic tools like GPS tracking and digital documentation. More advanced systems were underutilized due to financial and technical constraints. The research aims to (1) identify primary disruption types, (2) evaluate response strategies, (3) assess sustainability integration, and (4) examine the role of technology. This study extends the Dynamic Capabilities and Purchasing and Supply Management (PSM) competency frameworks by showing how managers in small/medium logistics firms rely on context-specific, improvisational approaches to manage disruptions. A new conceptual framework is proposed, linking disruption types, managerial competencies, and moderating factors such as limited resources and sustainability pressures. Policy recommendations include targeted training, digital upskilling, supportive incentives to promote resilience and sustainable innovation.

2026-01-01T00:00:00Z Lopes da Costa, R. Pereira, M. Pereira, A. Â. Canas, J. Correia, R. Dimande, C. http://hdl.handle.net/10071/35232 2025-09-25T13:59:54Z 2025-01-01T00:00:00Z

Título próprio: Factors influencing the adoption of artificial intelligence in healthcare: A study on the role of knowledge and benefits in clinical and managerial decision-making Autoria: Lopes da Costa, R.; Pereira, M.; Pereira, A. Â.; Canas, J.; Correia, R.; Dimande, C. Resumo: In recent years, Artificial Intelligence (AI) health projects have attracted significant investment, driven by a 50% annual increase in stored data. This growth has led to the development of AI tools that assist health professionals and managers in decision-making within clinical practice and healthcare management. This research seeks to identify key factors influencing the adoption of AI systems by health professionals and managerial staff, drawing on a sample of 100 respondents, of whom 61 are healthcare practitioners and 39 occupy management positions within the health sector. An extensive literature review and a statistical analysis using SmartPLS 3 were conducted. The findings suggest that the level of knowledge and perceived benefits positively impact the intention to implement AI tools. Interestingly, challenges during AI adoption do not hinder professionals. The study highlights the importance of integrating AI into healthcare professionals’ careers and emphasises the need for measures to enhance their understanding of AI algorithms. Increased knowledge fosters greater willingness to adopt AI systems, promoting improved decision-making in healthcare.

2025-01-01T00:00:00Z Gemelgo, B. Pereira, L. F. Dias, Á. L. Crespo de Carvalho, J. http://hdl.handle.net/10071/35231 2025-09-25T13:51:15Z 2025-01-01T00:00:00Z

Título próprio: Unpacking disruptive innovation: Key insights and strategies for competitive advantage Autoria: Gemelgo, B.; Pereira, L. F.; Dias, Á. L.; Crespo de Carvalho, J. Resumo: Disruptive innovation plays a decisive role in business success, yet its practical implementation remains underexplored. Despite extensive theoretical work, a persistent gap exists between understanding the concept and applying it effectively within organizations. This systematic literature review analyzes 50 high-impact articles published since 2000 to identify best practices and barriers to implementing disruptive innovation, with particular attention to the role of open innovation as a catalyst. Findings show that adopting innovative, often collaboratively developed business models reduced market-entry barriers in 68 % of the cases studied. Open innovation practices—such as external partnerships, co-creation with customers, and digital platform collaboration—emerged as critical enablers, alongside organizational culture and customer engagement. Key obstacles include incumbent resistance, rigid performance metrics, and resource allocation constraints. The study contributes theoretically by clarifying conceptual boundaries between disruptive and open innovation, and empirically by offering an actionable framework for leveraging open innovation to foster disruptive change in dynamic markets. These findings provide evidence-based guidance for managers, policymakers, and researchers seeking to translate innovation theory into sustainable competitive advantage.

2025-01-01T00:00:00Z