Browsing by Author Pires, G.
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2010 | Assessing relevancy of ICT driven consumer empowerment for business | Pires, G.; Rita, P.; Stanton, J. | Article | Embargoed Access |
| 2020 | A cross-cultural case study of consumers' communications about a new technological product | Moro, S.; Pires, G.; Rita, P.; Cortez, P. | Article | Open Access |
| 2023 | Discovering ethnic minority business research directions using text mining and topic modelling | Moro, S.; Pires, G.; Rita, P.; Cortez, P.; Ramos, R. F. | Article | Open Access |
| 2019 | A text mining and topic modelling perspective of ethnic marketing research | Moro, S.; Pires, G.; Rita, P.; Cortez, P. | Article | Open Access |
| 2006 | The internet, consumer empowerment and marketing strategies | Pires, G.; Stanton, J.; Rita, P. | Article | Embargoed Access |