Browsing by Author Leal, Sara Filipa Pinto
Showing results 1 to 1 of 1
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 3-Dec-2021 | Do athletes deserve to have consumers advocating for them?: the effect of athlete brand personality, brand image attributes and brand loyalty on athlete brand advocacy: the mediating effect of deservedness | Leal, Sara Filipa Pinto | Master Thesis | Open Access |