Browsing by Author LaPlaca, P.
Showing results 1 to 2 of 2
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2015 | Assessing brand personality associations of top of mind wine brands | Brochado, A.; Vinhas da Silva, R.; LaPlaca, P. | Article | Open Access |
| 2016 | B2B: a paradigm shift from economic exchange to behavioral theory: a quest for better explanations and predictions | LaPlaca, P.; Vinhas da Silva, R. | Article | Embargoed Access |