Browsing by Author Kaufmann, H. R.
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) | Type | Access Type |
| 2017 | Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality | Loureiro, S. M. C.; Kaufmann, H. R. | Article | Open Access |
| 2016 | Committing Millennials towards recycling and environmental preservation | Loureiro, S. M. C.; Kaufmann, H. R. | Article | Embargoed Access |
| 2015 | Creating value for customers through engagement and participation in brand communities | Loureiro, S. M. C.; Pires, A. R.; Kaufmann, H. R. | Article | Embargoed Access |
| 2016 | Exploring behavioural branding, brand love and co-creation | Kaufmann, H. R.; Loureiro, S. M. C.; Manarioti, A. | Article | Embargoed Access |
| 2014 | Intentions to use and recommend to others: an empirical study of online banking practices in Portugal and Austria | Loureiro, S. M. C.; Kaufmann, H. R.; Rabino, S. | Article | Embargoed Access |
| 2017 | Love and respect in the soccer industry | Loureiro, S. M. C.; Kaufmann, H. R. | Conference Object | Open Access |
| 2016 | Luxury values as drivers for affective commitment: the case of luxury car tribes | Loureiro, S. M. C.; Kaufmann, H. R. | Article | Open Access |
| 2018 | The role of online brand community engagement on positive or negative self-expression word-of-mouth | Loureiro, S. M. C.; Kaufmann, H. R. | Article | Open Access |
