Showing results 1 to 20 of 69
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2022 | Advertising acceptance via smart speakers | Guerreiro, J.; Loureiro, S. M. C.; Ribeiro, C. | Article | Open Access |
| 2019 | Analysing consumer-brand engagement through appreciative listening on social network platforms | Pina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J. | Article | Open Access |
| 2018 | Analysing customer engagement on social network platforms devoted to tourism and hospitality | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J. | Conference Object | Open Access |
| 2017 | Are Yelp's tips helpful in building influential consumers? | Guerreiro, J.; Moro, S. | Article | Open Access |
| 2015 | Attention, emotions and cause-related marketing effectiveness | Guerreiro, J.; Rita, P.; Trigueiros, D. | Article | Embargoed Access |
| 2021 | Autonomic emotional responses to food: private label brands versus national brands | Rita, P.; Guerreiro, J.; Omarji, M. | Article | Open Access |
| 2024 | Can customer-AI ties stimulate consumer well-being? | Loureiro, S. M. C.; Guerreiro, J. | Conference Object | Open Access |
| 2020 | Cause-related marketing in the digital era: how enterprises can deal with international campaigns in individualist versus collectivist countries | Guerreiro, J.; Loureiro, S. | Article | Open Access |
| 2024 | Cognitive, affective, and social drivers of music fan-related behavior | Ganhão, M.; Loureiro, S. M. C.; Guerreiro, J.; Bilro, R. G.; Rodrigues, M. B. | Conference Object | Embargoed Access |
| 2025 | The consumer genome: Willingness to share and accept genetic data in marketing | Gil, J. C.; Guerreiro, J. | Article | Open Access |
| 2018 | A decision support system framework to track consumer sentiments in social media | Nave, M.; Rita, P.; Guerreiro, J. | Article | Open Access |
| 2020 | Do we really care about artificial intelligence? A review on social transformations and ethical challenges of AI for the 21st century | Guerreiro, J. | Book Chapter | Open Access |
| 2021 | The effects of cultural differences on social media behaviour | Guftométros, M.; Guerreiro, J. | Article | Open Access |
| 2020 | An empirical study on influencers and their engagement factors: The YouTubers' perspective | Bilro, R. G.; Loureiro, S. M. C.; Guerreiro, J.; Raposo, D. | Conference Object | Open Access |
| 2023 | Engaging with (vs. avoiding) personalized advertising on social media | Loureiro, S. M. C.; Hollebeek, L.; Raouf, A. R.; Ruivo, L.; Kaljund, K.; Guerreiro, J. | Article | Open Access |
| 2023 | Engaging with intelligent voice assistants for wellbeing and brand attachment | Prentice, C.; Loureiro, S. M. C.; Guerreiro, J. | Article | Open Access |
| 2022 | An examination of the influence of emotional solidarity on value cocreation with international muslim travelers | Chua, B.-L.; Al-Ansi, A.; Han, H.; Loureiro, S. M. C.; Guerreiro, J. | Article | Open Access |
| 2024 | Exploring the impact of deepfake advertisements on ad avoidance and consumer behavior in the fashion industry | Rodrigues, I.; Guerreiro, J.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2020 | Exploring young artists’ digital performance: the impact of online community engagement and co-creation on brand love | Policarpo, P.; Guerreiro, J.; Loureiro, S. M. C.; Bilro, R. G. | Conference Object | Open Access |
| 2018 | Fashion brands communicating and interacting in Instagram: a netnography approach | Loureiro, S. M. C.; Serra, J.; Guerreiro, J. | Conference Object | Open Access |
