Browsing by Author Bilro, R.G.
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) | Type | Access Type |
| 2019 | Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands | Santos, J. F.; Bilro, R.G.; Loureiro, S. M. C. | Conference Object | Open Access |
| 1-Jan-2019 | Are they sisters?: Using text mining approach to understand perceptions about Madeira and Bermuda | Loureiro, S. M. C.; Bilro, R.G.; Ferro, T. | Conference Object | Open Access |
| 2019 | Do hedonic rewards at online communities affect consumer-fashion brand engagement? a PLS approach | Bilro, R.G.; Loureiro, S. M. C.; Cabaço, M. G. | Conference Object | Open Access |
| 2020 | Exploring consumer-brand engagement in online environments designed for tourism | Bilro, R.G.; Loureiro, S. M. C. | Book Chapter | Open Access |
| 2019 | Exploring the rewards dimension of engagement in consumer-fashion brand relationship | Cabaço, M. G.; Bilro, R.G.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2019 | How atmospheric cues in a virtual reality fashion stores affect the sense of presence | Crespo, M.; Loureiro, S. M. C.; Bilro, R.G.; Guerreiro, J. | Conference Object | Open Access |
| 2019 | The influence of cross-cultural effect on Kérastase (L'oreal Group) consumer-brand relationship and engagement | Nobre, P.; Bilro, R.G.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2020 | Tourist-hotel relationship: the role of customer experience and brand authenticity | Rosado-Pinto, F.; Loureiro, S. M. C.; Bilro, R.G. | Conference Object | Open Access |
