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Mostrar resultados 1-9 de 9.
| Data | Título | Autor(es) | Tipo | Acesso |
| 8-Nov-2024 | Advertising in the age of algorithms: Consumer perceptions of creativity, coolness and brand evangelism in generative AI | Almeida, Beatriz Cruz de | Dissertação de Mestrado | Acesso Restrito |
| 8-Nov-2024 | Augmented reality and i: How do self-construal and emotional intelligence impact brand attachment | Coelho, Maria João Santos | Dissertação de Mestrado | Acesso Restrito |
| 17-Out-2025 | Consumer perceptions of the Pink Tax: Gender-based discrepancies | Costa, Matilde Maria Bernardo da | Dissertação de Mestrado | Acesso Restrito |
| 9-Dez-2024 | From the virtual world to reality: Investigating the impact of VR technology on volunteer tourism advertising | Cardadeiro, Inês Rodrigues | Dissertação de Mestrado | Acesso Restrito |
| 9-Out-2023 | Impacts of virtual reality on the real estate consumer’s purchase intentions | Gonçalves, Beatriz do Carmo Silva e | Dissertação de Mestrado | Acesso Restrito |
| 8-Nov-2024 | Shifting perceptions: The effectiveness of marketing strategies in mental health destigmatization | Cardoso, Tiago Ferreira Pinto | Dissertação de Mestrado | Acesso Restrito |
| 9-Out-2023 | Simulating emergency management through extended reality technology: Bases on a digital twin perspective | Xiaozhong Bao | Dissertação de Mestrado | Acesso Restrito |
| 28-Nov-2022 | The impact of film-induced tourism, emotional responses and lifestyle patterns on behavioral intentions to travel to a destination | Novack, Julia Ryan | Dissertação de Mestrado | Acesso Aberto |
| 22-Dez-2022 | Understanding the use of game advertising for luxury brands: The impact of brand coolness on brand equity | Romero, Maria Inês Relvas | Dissertação de Mestrado | Acesso Aberto |