Browsing by Advisor Pereira, Hélia Maria Gonçalves
Showing results 1 to 12 of 12
| Issue Date | Title | Author(s) | Type | Access Type |
| 2010 | Comunicação integrada da marca Alentejo | Revez, Teresa Alexandra Féria Gato Contreiras | Master Thesis | Restricted Access |
| 18-Jul-2019 | Digital marketing performance measurement: how good marketing performance measurement practices can increase firm's performance | Castilho, Rodrigo Vieira | Master Thesis | Open Access |
| 23-Dec-2020 | How can century-old multinational companies adapt their marketing and communication strategy to the digital channel and generational evolution: Philips Portuguesa S.A. | Costa, Sara Vanessa Fernandes | Master Thesis | Open Access |
| 2016 | Marketing persona formulation and content strategy analysis for PHC Software, SA | Francisco, Ana Rita Belo Pereira | Master Thesis | Open Access |
| 7-Dec-2017 | New trends in marketing: the impact in convenience store's atmosphere | Mendonça, Filipe de Amaral Pedro Bota de | Master Thesis | Open Access |
| 2015 | Plano de comunicação digital para a marca Amanhecer | Teles, Ana Rita Guerreiro Torrinha Monteiro | Master Thesis | Open Access |
| 28-Dec-2021 | The audience response to different referral reward programs’ designs in social networking sites | Fernandes, Abigail Gaspar Gonçalves | Master Thesis | Open Access |
| 26-Jul-2021 | The digital transformation of the banking industry: case of Caixa Geral de Depósitos | Jesus, Maria Garcia de | Master Thesis | Open Access |
| 17-Jun-2019 | The future of online fashion retail: a case study of Zalando SE | Brehm, Konstantin | Master Thesis | Open Access |
| 23-Dec-2020 | The impact of experience in brand loyalty of wine brands in portuguese wine industry | Serras, Inês Antunes | Master Thesis | Open Access |
| 24-Nov-2017 | The impact of new trends in supermarket environment: the case of the olive oil sector | Evangelista, Filipa Loja Gomes Ferreira | Master Thesis | Open Access |
| 23-Dec-2020 | Turismo de surf na Ericeira: A inovadora oferta do Selina Boavista Ericeira | Rôxo, Bernardo Maria de Siqueira de Almeida Tarouca | Master Thesis | Open Access |
