Showing results 1 to 20 of 23
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| Issue Date | Title | Author(s) | Type | Access Type |
| 2015 | Celebrity in the mirror: the role of celebrity endorseremnt in men’s grooming communication | Abreu, Cleide Azevedo Pinto de | Master Thesis | Restricted Access |
| 13-Dec-2016 | A communication plan for a portuguese luxury multibrand: Stivali | Paiva, Maria Leonor Nogueira de | Master Thesis | Open Access |
| 26-Nov-2020 | A communication plan for Landescape: A Portuguese cultural and adventure travel agency | Silva, Cristiana Sofia Vieira da | Master Thesis | Open Access |
| 23-Sep-2015 | Communication plan for Skittles | Guimarães, Marta Barahona Simões da Fonseca | Master Thesis | Restricted Access |
| 2013 | Communication plan of Sonae Sierra´s gift card surprise | Ferreira, Ana Luísa Costa | Master Thesis | Open Access |
| 12-Dec-2016 | Corporate reputation in B2B service customers: the effect on word of mouth, loyalty intentions and trust | Lourenço, Ana Filipa Mendes | Master Thesis | Restricted Access |
| 2012 | Creation of an integrated tasting plan in hypermarkets | Oliveira, Marisa Figueiredo de | Master Thesis | Open Access |
| 2012 | Frescosbio: agricultura Urbana | Dores, Patrícia Alexandra Pedro das | Master Thesis | Open Access |
| 11-Dec-2018 | A gestão do Word of Mouth: entre a praxis e a teoria | Castro, Rodrigo José Soares de | Master Thesis | Open Access |
| 2011 | O impacto dos cartões de fidelidade no comportamento de compra do consumidor : uma abordagem ao mercado retalhista | Gonçalves, Susana Oliveira | Master Thesis | Open Access |
| 2012 | Implementação de uma marca própria numa cadeia retalhista regional: caso PontoFresco SA | Barata, Luís Artur Sena Neto Fernandes | Master Thesis | Open Access |
| 2013 | Marketing plan for the Lisbon Zoo | Franklim, Mafalda Sofia Reis | Master Thesis | Open Access |
| 13-Dec-2016 | Marketing plan NOS: introducing pay per view | Pereira, Pedro Azeredo | Master Thesis | Open Access |
| 27-Oct-2017 | A marketing plan to Hotel Castelão | Castelão, Miguel Filipe Duarte | Master Thesis | Open Access |
| 13-Dec-2021 | Negative electronic word-of-mouth (NWOM): How to avoid and respond to negative online feedback | Valarinho, Frederico José Almeida de Colaço | Master Thesis | Open Access |
| 2015 | New brands & new bands: o marketing e a gestão no lançamento de uma nova banda independente | Conceição, João Pedro Rodrigues Lima Mestre da | Master Thesis | Open Access |
| 27-Dec-2017 | Pestana CR7: brand concept case study | Alvito, Rita Araújo Soromenho de | Master Thesis | Open Access |
| 2013 | Primark’s e-marketing plan | Azevedo, Yorete Marlene Campos de | Master Thesis | Restricted Access |
| 2014 | “Retailtainment” : standing out in the portuguese sportswear market | Martins, Rodrigo Gonçalves | Master Thesis | Restricted Access |
| 2015 | Roger et Gallet repositioning | Fialho, Catarina Pina | Master Thesis | Restricted Access |
