Browsing by Subject Subscription
Showing results 1 to 4 of 4
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 13-Dec-2024 | Do exclusivo ao partilhado: O impacto dos serviços de subscrição nas atitudes dos consumidores de moda de luxo | Custódio, Cidália da Cruz Morais | Master Thesis | Open Access |
| 21-Oct-2019 | How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush | Macias, Margarida Catalão Fontan | Master Thesis | Open Access |
| 27-Nov-2020 | Plano de marketing de um serviço de subscrição de produtos eletrónicos | Pinto, Fábio Miguel Rodrigues | Master Thesis | Open Access |
| 2022 | Should I stay or should I go: Key determinants for efficiently retaining a subscribed customer who decided to leave | Muratcehajic, D.; Loureiro, S. M. C. | Conference Object | Open Access |