Browsing by Subject Luxury

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Issue DateTitleAuthor(s)TypeAccess Type
13-Dec-2022Acceptance of technology in luxury hotel establishments by Portuguese luxury customersMendes, Afonso Vaz de Barros NunesMaster ThesisOpen Access
19-Dec-2016Chanel or Channel: the motivations behind the purchase of counterfeit luxury fashion goods and the post-purchase satisfaction with the sameDelgado, Cláudia PereiraMaster ThesisOpen Access
13-Dec-2016A communication plan for a portuguese luxury multibrand: StivaliPaiva, Maria Leonor Nogueira deMaster ThesisOpen Access
2014Enhancers and tools to improve luxury customer experience: hotel managers’ perspectiveVeríssimo, M.; Loureiro, S. M. C.ArticleOpen Access
10-Dec-2018Exploring the cross-cultural effect on consumer-brand relationship and engagement through social media platforms: the Kerastase exampleNobre, Pedro Augusto AlbanoMaster ThesisOpen Access
17-Oct-2023Generation Z: Sustainability in the luxury fashion consumptionJordão, Carla Sofia SantosMaster ThesisOpen Access
22-Dec-2020Go digital or go home: The digital transformation of luxury brandsFerreira, Leonor Picciochi GoesMaster ThesisOpen Access
13-Dec-2016Grandella: o renascer de uma marca no segmento de luxoCondeixa, João Maria Corrêa Monteiro MacieiraMaster ThesisOpen Access
22-Dec-2022How can luxury brands maintain exclusivity by promoting a digital channel as the main touchpoint with the customer? The Josefinas and Manjerica casesTorgal, Joana Miguel Vidreiro de Morais SarmentoMaster ThesisOpen Access
2013In-store promotional campaign: The impact of a new fragranceRosa, Catarina CondeMaster ThesisRestricted Access
2024Luxury brands in online gaming: Enhancing perceived quality of luxury productsRodrigues, M. B.; Loureiro, S. M. C.; Guerreiro, J.; Romero, M. I. R.Conference ObjectOpen Access
2021Luxury brands on Instagram: A netnographic approachAleem, A. K.; Loureiro, S. M. C.Conference ObjectOpen Access
31-Oct-2017Luxury fashion clothes and accessories: the role of envy on desire to purchaseCosta, Adriana Carpinteiro de Oliveira eMaster ThesisOpen Access
11-Dec-2023Marcas de luxo e o novo contexto pós-pandemia: As estratégias e os desafiosLysevych, OlenaMaster ThesisOpen Access
2011Marcas de luxo em Portugal: o sucesso em contexto de crise económicaPereira, Filipa Marques SerraMaster ThesisOpen Access
26-Oct-2021Online resale of luxury goods: The new luxuryGomes, Mariana Helena Almeida FerreiraMaster ThesisOpen Access
6-Dec-2021Pedagogical case of marketing strategies during the Covid-19 pandemic: The extraordinary case of ChanelPereira, Ana Margarida Marcelino OliveiraMaster ThesisOpen Access
6-Nov-2023Plano de negócio para lançamento de oferta complementar de serviços de relocalização de estrangeiros para empresa imobiliária no segmento de luxoCosta, Ana Sofia Bessa Gomes daMaster ThesisRestricted Access
2021Real or virtual walkway in luxury fashion context?: A qualitative approachAleem, A. K.; Loureiro, S. M. C.Conference ObjectOpen Access
3-Nov-2021Strategy for selling dreams: The Portuguese luxury worldSousa, Ana Sofia Faustino Marques deMaster ThesisOpen Access