Browsing by Subject Intentions to purchase
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| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 2019 | Are new digital influencers ruining your business?: The effects of negative word-of-mouth initiated by social media new influencers in fashion on consumers´ intentions to purchase and recommend the brand | Langaro, D.; Loureiro, S. M. C.; Paula, A. B. | Conference Object | Open Access |