1. Repositório do Iscte – Instituto Universitário de Lisboa

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DataTítuloAutor(es)TipoAcesso
6-Dez-2024AI-enhanced content in marketing campaigns: Analysing how AI-enhanced content can leverage purchase intention and brand advocacyDomingos, Catarina MaurícioDissertação de MestradoAcesso Restrito
24-Out-2025Designing a creative process model for start-upsPereira, Alice da CostaDissertação de MestradoAcesso Restrito
19-Nov-2019Development of a marketing plan to launch the brand "Love your Dog"Beirão, Gabriel Vasconcelos PallaDissertação de MestradoAcesso Aberto
8-Mai-2020Exploring university students’ engagement in learning through gamification, transmedia and virtual realityAngelino, Fernando José de AiresTese de DoutoramentoAcesso Aberto
6-Dez-2024From pixels to purchase: Analysing perceived value and willingness to purchase of AI-generated luxury fashionMatias, Margarida de BritoDissertação de MestradoAcesso Restrito
10-Out-2025Full-service or low-cost airlines? A TPB examination of perceived value, perceived quality, and consumer choiceVeloso, Dara Albertina PintoDissertação de MestradoAcesso Aberto
6-Dez-2024How Blockchain technology impacts loyalty programs and the willingness of consumers to adopt themLima, Matilde Freitas Ribeiro deDissertação de MestradoAcesso Aberto
10-Out-2025New luxury and brand advocacy in European hotels: A text mining analysis of guest reviewsCastro, Beatriz de MarquesDissertação de MestradoAcesso Aberto
21-Out-2024A revolutionary Toy Story: The impact smart toys have towards parent's perception and decision-making purchase processCoelho, Beatriz de Jesus GalhetoDissertação de MestradoAcesso Restrito
Mostrar resultados 1-9 de 9.