| Issue Date | Title | Author(s) | Type | Access Type |
| 7-Dec-2022 | Assessing perception of quality in sport retail chains and its impact on satisfaction and repurchase intention | Niza, Luís Filipe Fonseca | Master Thesis | Restricted Access |
| 5-Apr-2023 | Avaliação da qualidade da experiência do cliente de serviços jurídicos da sociedade de advogados Euereca, RL | Carvalho, Eugénio de Jesus Wilson de | Master Thesis | Open Access |
| 16-Jun-2023 | “O Baeta”: A new customer experience regarding edible magic | Costa, Joana Isabel | Master Thesis | Open Access |
| 25-Oct-2024 | Beyond Michelin Stars: Service quality in Portuguese fine dining through online reviews | Vozone, Diana Maria de Deus | Master Thesis | Restricted Access |
| 27-Feb-2023 | Como melhorar a experiência do consumidor em loja no setor retalhista | Varanda, Diogo Martins | Master Thesis | Open Access |
| 12-Dec-2023 | Digital transformation for improving customer experience: A bibliometric review analysis | Marques, Joana Rocha | Master Thesis | Open Access |
| 7-Dec-2022 | Evaluating the customer experience in Worten Resolve’s after sales repair service and its impact on satisfaction and word-of-mouth | Acabado, Ana Rita Sanchez Gonzalez | Master Thesis | Open Access |
| 5-Feb-2026 | Experiential marketing in restaurants: The role of experience personalization in the case of Huo Fengxiang | Ge xueyuan | Master Thesis | Restricted Access |
| 28-Sep-2021 | How to improve the customer experience when buying cosmetics online? | Madeline, Charlotte Marie Françoise | Master Thesis | Open Access |
| 21-Dec-2022 | Implement an in-store technology at the Dolce Vita pharmacy of grupo Reis Barata | Pita, Adriana Filipa Tavares | Master Thesis | Open Access |
| 28-Sep-2023 | Investigating the effects of mythological motifs used by brands on key consumer-based brand constructs | Schütz, Louis | Master Thesis | Open Access |
| 30-Oct-2024 | Metaverse integration in the fashion industry | Fernandes, Ricardo Nuno Cavaleiro | Master Thesis | Open Access |
| 14-Dec-2022 | Michelin starred restaurants as drivers of gastronomic tourism and the main experience dimensions: The Portuguese case | Martins, Hugo José Loureiro | Master Thesis | Open Access |
| 2-Nov-2023 | Portuguese fado houses: the role of customer experience, service quality and behavioral intentions, from the industry professionals' point of view | Carvalho, Amadeu José Vasconcelos Rodrigues | Master Thesis | Open Access |
| 9-Dec-2024 | Smart mirror technology and its impact in luxury fashion retail and customer’s purchase decision: A TAM approach | Meireles, Pedro Moreira | Master Thesis | Restricted Access |
| 20-Sep-2024 | The customer experience of a Hostel in Lisbon: A Booking.com category analysis | Matos, Joana Mirante | Master Thesis | Restricted Access |
| 26-Jul-2024 | The impact of customer experience on Word-Of-Mouth in aesthetic clinics' services | Tavares, Júlia Dorneles Ecke | Master Thesis | Open Access |
| 9-Dec-2024 | Tourism marketing in the digital age: AI service robots impact on touristic experiences | Maeiro, José Paulo Jorge | Master Thesis | Open Access |
| 28-Nov-2022 | Understanding the millennials’ customer experience in hospitality throughout the customer journey | Neves, Mafalda de Andrade Segurão Cardoso | Master Thesis | Open Access |
| 24-Jul-2023 | What are the main dimensions of the visitor grand prix experience, based on the narratives shared online | Tok, Tuba | Master Thesis | Open Access |
