1. Repositório do Iscte – Instituto Universitário de Lisboa

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Resultados 1-10 de 65.
Registos:
DataTítuloAutor(es)TipoAcesso
2015Tourism destination competitiveness in São Tomé and PríncipeLoureiro, S. M. C.; Ferreira, E. S.ArtigoAcesso Embargado
2018The role of need for self-expression and arousal to commit university students for environmental responsibility behavioursLoureiro, S. M. C.; Koo, D.-M.; Breazeale, M.ArtigoAcesso Aberto
2020A consumer engagement systematic review: synthesis and research agendaBilro, R. G.; Loureiro, S. M. C.ArtigoAcesso Aberto
2021Smart speaker recommendations: Impact of gender congruence and amount of information on users' engagement and choiceRomero, J.; Ruiz-Equihua, D.; Loureiro, S. M. C.; Casaló, L. V.ArtigoAcesso Aberto
2021Virtual reality and gamification in marketing higher education: A review and research agendaLoureiro, S. M. C.; Bilro, R. G.; Angelino, F. J.ArtigoAcesso Aberto
2016Pressing the buy button: generation Y's online clothing shopping orientation and its impact on purchaseLoureiro, S. M. C.; Breazeale, M.ArtigoAcesso Embargado
2017Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicalityLoureiro, S. M. C.; Kaufmann, H. R.ArtigoAcesso Aberto
2019Analysing consumer-brand engagement through appreciative listening on social network platformsPina, L. S.; Loureiro, S. M. C.; Rita, P.; Sarmento, E. M.; Bilro, R. G.; Guerreiro, J.ArtigoAcesso Aberto
2017The effect of corporate brand reputation on brand attachment and brand loyalty: automobile sectorLoureiro, S. M. C.; Sarmento, E. M.; Le Bellego, G.ArtigoAcesso Aberto
2018The role of online brand community engagement on positive or negative self-expression word-of-mouthLoureiro, S. M. C.; Kaufmann, H. R.ArtigoAcesso Aberto

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