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| Data | Título | Autor(es) | Tipo | Acesso |
| 27-Jul-2023 | How companies can capture and retain generation Z talent: The influence of employer branding dimensions on talent management | Batalha, Carolina Maria Roussado | Dissertação de Mestrado | Acesso Aberto |
| 10-Dez-2018 | How cool is advertising-evoked nostalgia in the eyes of the millennials? | Amaral, Maria de Almeida e Silva Branco | Dissertação de Mestrado | Acesso Aberto |
| 28-Dez-2021 | How corporate marketing strategy can leverage the UN 2030 Sustainable Development Goals (SDGs) | Mendes, Alexandra Catarino | Dissertação de Mestrado | Acesso Aberto |
| 21-Dez-2021 | How corporate social responsibility influences individual performance | Xavier, Carlos Eduardo Moreira da Costa | Dissertação de Mestrado | Acesso Aberto |
| 13-Nov-2019 | How different cultures respond to controversial advertisements: a three way cross-cultural study | Trigo, António José Marçalo Pires | Dissertação de Mestrado | Acesso Aberto |
| 2-Set-2019 | How do middle managers deal with uncertainty in the strategy process? | Hasan Aktas | Tese de Doutoramento | Acesso Aberto |
| 19-Nov-2018 | How do policy incentives influence the adoption of electric vehicles? | Ivanova, Elitza Vladimirova | Dissertação de Mestrado | Acesso Aberto |
| 13-Nov-2018 | How does board's diversity influence the adoption of best practices when preparing integrated reports? | Braz, Maria João Oliveira | Dissertação de Mestrado | Acesso Aberto |
| 6-Nov-2023 | How does consumers' self-expressed behavior translate into actual behavior when it comes to sustainable products and what are the main triggers | Fernandes, Ana Margarida de Matos | Dissertação de Mestrado | Acesso Restrito |
| 16-Dez-2019 | How does service quality affects casino players’ satisfaction | Prata, Tiago Marques | Dissertação de Mestrado | Acesso Aberto |
| 18-Dez-2023 | How does social media marketing impact brand loyalty in the luxury fashion industry in Portugal? | Capela, Ricardo | Dissertação de Mestrado | Acesso Restrito |
| 25-Jul-2023 | How does the consumers' perception of their body image influence their relationship with brands that promote body dissatisfaction? | Augusto, Marta Caramelo | Dissertação de Mestrado | Acesso Restrito |
| 2010 | How does the market view interests in jointly controlled entities? | Fernandes, Sónia Raquel Baptista | Dissertação de Mestrado | Acesso Aberto |
| 2010 | How does web 2.0 influence marketing | Henriques, Pedro Montalvão | Dissertação de Mestrado | Acesso Aberto |
| 28-Nov-2019 | How gender free are HPWP?: a moderated mediation model across participatory safety towards team performance | Tavares, Constança Isabel Jardim | Dissertação de Mestrado | Acesso Aberto |
| 29-Dez-2020 | How is CSR incorporated into a firm's strategy: the pedagogical case study of Henkel | Fonseca, Maria do Mar Santos Matos David | Dissertação de Mestrado | Acesso Aberto |
| 17-Dez-2018 | How motivations for esports consumption influence the esports sponsorship response: the favourability, brand awareness and purchase intention effects | Fernandes, António Jorge Alvoeiro | Dissertação de Mestrado | Acesso Aberto |
| 2014 | How much do you really like it: Social networking sites' effectiveness as a communication channel for brands | Langaro, Daniela | Tese de Doutoramento | Acesso Restrito |
| 27-Nov-2019 | How multisensory experiences in virtual environments affect intention to return: The role of cognitive flexibility, sense of power and personality traits | Villar, Joana Andrade Dias Posser | Dissertação de Mestrado | Acesso Aberto |
| 23-Fev-2023 | How projects’ impacts can maximise social value: A case study perspective | Mouquinho, Nuno Jorge Feiteira | Dissertação de Mestrado | Acesso Aberto |
